- Shameless plug: Join my Facebook group over at The Blogging Den!
Of all the different social media platforms to choose from Pinterest is my favorite one to use for getting more traffic.
Once you have your profile and strategy up and running you can let Pinterest run on autopilot. You’re able to take advantage of a steady flow of visitors to your blog while you can focus on other aspects of blogging.
The one thing you need to remember about using Pinterest is that it has to be looked at as a visual search engine. People are coming onto the platform to use keywords to search for images related to their interests.
I find that too many people are overlooking Pinterest as a social media platform that’s reliable for large amounts of traffic. This isn’t the case at all!
Depending on your niche you can use Pinterest to take a brand new blog up to 100 visitors per day within just a few weeks.
These days even some of the best bloggers get significant amounts of traffic from Pinterest. Given enough time you could expect to see hundreds, thousands, or even tens of thousands of views each day from this social media search engine.
As long as you’re consistent with your efforts Pinterest is a great strategy for getting traffic for both beginner and long-term bloggers.
I recently started focusing more on using Pinterest for traffic. The results surprised me and I’m happy with what I’ve been able to achieve so far.
On this post I want to share with you some of the different strategies I use for driving traffic with Pinterest. At the moment I’m averaging more than 100 visitors each day and it continues to grow!
Let’s take a look at some of the Pinterest strategies that I’m using!
How to Use Pinterest for More Blog Traffic
Switch Over to a Business Account
The first thing I would recommend doing it is converting your Pinterest account over to a business account.
Using a business account requires you to verify your website. This makes your pins show up with more information. People using Pinterest are going to see this and are more likely to click on your pin to check out your blog or website.
The other benefit of switching over to a business account is that you can start using Pinterest Analytics. With Analytics you’re able to get a better look at the activity around your account. You can see which pins are performing well, how many people are clicking through to your site, and a lot of other helpful information.
The Analytics will eventually allow you to tailor your pinning strategy to your visitors. This way you’ll be better equipped at designing awesome pins, getting more followers, and learning all about how to get people over to your blog.
One more thing you can do with a business account is promote your pins. This is done through the Pinterest dashboard and it can be useful depending on what your blogging goals are. I don’t recommend starting out with promoting your pins. This is definitely a strategy you should have a bigger following for before trying out.
Signing up for business account is simple. If you have any trouble there are tutorials you can read on the Pinterest website. Otherwise, I recommend switching over as soon as you can before moving on to the rest of these strategies.
Install a Pin-It Button Plugin
Making it easy for people to share your best pins on Pinterest is another strategy that’s going to lead you to getting more traffic from the platform.
If you’re using WordPress there are a bunch of different plugins you can use for setting up the Pin-It button.
Personally, I don’t use one myself because I find it gets annoying on all of the images. It’s still something I would recommend using if you’re looking to get more traffic and build your following on Pinterest.
The reason why this works so well is because people are going to share your images on Pinterest if you make it easy for them. I noticed that in Facebook groups people will pin your content all the time so it’s a great plugin to start using.
Once your blog posts are getting pinned by your visitors more people are going to come across it when they’re using Pinterest. This is going to get you more traffic, more clicks, and it’s a cycle that works in your favor.
There are a bunch of different Pinterest button and social sharing plugins for WordPress available. I recommend doing a quick search in the plugin section of WordPress and choosing one that you think looks the best.
Take a look at my other post on the best WordPress plugins for bloggers.
Create Awesome Pins
This is a tricky one depending on how creative you are.
Being able to design awesome looking pins is difficult at first. Don’t worry – easier the more practice you get!
I remember when I first started making pins they were terrible! Like badly designed and just not interesting to look at.
At the time I was using Photoshop. Creating the pins was time consuming and they never came out looking how I wanted them to.
Eventually I stumbled onto an amazing site for designing images called Canva. You’ve probably heard of it if you’ve read about social media or Pinterest at all lately.
Along with using Canva there are a few other helpful tips on designing great-looking images for Pinterest:
- Use Canva
Canva makes it super easy to design images for social media. You don’t need any previous designing skills to be able to create professional-looking images.
Most top bloggers are using Canva on a regular basis and I recommend checking it out if you haven’t tried it yet already.
The best pins that you see are made on Canva. It can really help you to up your social media game with images and branding!
- Use Vertical Images
While you can use horizontal images on Pinterest they always look terrible and should be avoided. The platform is used mostly by people on smartphones and tablets so you want your images to be optimized for them.
Start by using images or photos that are taller than they are wide. You can also follow an aspect ratio of 2:3 for a suitable design.
If you’re using Canva there’s a preset for Pinterest so you can use that for your template.
- Add Text
Images without any text are boring. People aren’t going to click on them and they’re a poor choice if you’re hoping to use Pinterest for traffic.
Having text makes your images look more professional and it’s going to quickly tell someone what your pin is about. That way, if they’re interested in what you’re sharing, they’re going to click through to your blog and check out your content.
Adding text to your images is really easy if you’re using Canva. There are a wide range of different fonts you can use as well as templates that makes it simple to design images with text or icons.
- Look at Others for Inspiration
When it comes to designing your own pins to good idea to take a look at what’s popular. Instead of copying, use these other designs for inspiration.
I find it difficult to design pins from scratch. It’s easier to browse the some of the popular pins in a niche to find inspiration for designs I could create.
When you’re browsing through different boards save a few pins that you find appealing and interesting. Later on, try using Canva to recreate these pins with your own images and text.
While you’re doing this you’re going to learn how Canva works and you might find some inspiration along the way.
Join Group Boards
I would have to attribute the group boards on Pinterest as having the biggest impact on my success with blog traffic from the platform.
Without group boards I’m not sure how easy it would be to get followers or even expose your pins to a larger audience.
- How do Group Boards Work?
Group boards work by allowing you to share your best pins with a larger audience than your own. Only “Contributors” are allowed to share their pins in these boards. There are typically a small number of contributors compared to a large number of followers.
These followers are interested in the general topic of the board and are likely interested in relevant content that you’re sharing. This can expose your pins to thousands of people that you otherwise never would have had a chance to share with.
Regardless of your niche there are plenty of group boards out there to choose from.
The best way to find them is to browse people that you’re following or that you come across when you’re pinning. Take a look at their account to see the different group boards they’re in.
Apply to any group boards that are relevant for you until you’ve apply to all of them. Once you’re done move on to somebody else and continue with the process.
You can also try doing a Google search for something like “niche group boards on Pinterest” to see what comes up.
I know that there are some different online tools that you can use for finding group boards. I recommend doing it manually because this is going to provide you with the most updated boards that are actually active.
- How to Join Group Boards
Joining group boards is simple.
Many of the boards will have instructions on how to get invited in their description.
Otherwise, I recommend clicking through to the owner of the group board and trying to contact them directly. Visit their website that’s listed on their Pinterest page and try to find an email that you can reach out to.
Finding an email works the best, otherwise you’ll have to settle for a contact form.
Once you have your contact information you can reach out to the person that created the board and request an invite. Share with them some quick details about your account and ask them if they’ll invite you to the board.
This works well and it’s the best strategy I’ve come across for getting into group boards.
Optimize Your Pinning Schedule
To get your pins in front of the most people it’s important to pin at the right time.
The more people see your pins the more traffic you’re going. Pinning at the right time is an important and valuable Pinterest strategy.
Doing it manually is time-consuming although the timing is going to work out in your favor.
The best time to pin is in the morning, late afternoon, and during the evening. This timing coincides with a standard working schedule and this is great if you’re working a full-time job at the moment with limited free time.
Most people are going to be on Pinterest in the morning before work, in late afternoon when they’re commuting or get home, and in the evening before bed. This is the best time to be active, interacting with people on the platform, and sharing your best pins!
The next best time is during the weekend when people are spending a lot of time catching up with social media. Try to be active and sharing your best pins during this timeframe as well.
I just mentioned pinning manually when you’re trying to get more traffic from Pinterest. The problem with pinning everything on your own is that it’s time-consuming and it can get repetitive.
Tailwind is the best Pinterest automation tool that you can use to schedule your pins in advance. This is going to keep you active on the platform without you having to be constantly present using your phone or laptop all the time.
The way Tailwind works is by letting you schedule pins in advance. You can choose a specific pinning schedule that lets Tailwind handle all of your pinning.
One of the best features is that the pins that it shares are going to show up at the best times. This is going to help increase your exposure and get you more blog traffic!
With Tailwind you can also use their “Tribes” feature for growing your following. I’m a big fan of their own analytics as well.
There are a lot of helpful guides online about using Tailwind so take a look at those if you need help setting up your account.
Don’t forget to head over to Tailwind to start automating your pinning.
It comes with a free trial so you can check it out to see how you like it before committing to something.
Improve Your Pin Description
Keep telling yourself that Pinterest is a visual search engine. That should make it easier for you to write your descriptions for each pain so that they’re properly optimized for searches.
The description is where people can learn more about what your pin is about. Some people like to read the descriptions instead of just looking at the image.
Using a business account is going to include a description that gets pulled from your blog. Thankfully, you can create your own to use for each pin.
Make sure to take advantage of basic SEO when you’re writing your descriptions. Include some of the main keywords that you want to rank for, add a call-to-action, and use a few relevant hashtags.
This is going to help your image show higher up in the searches when people are looking for something. This is going to result in more views on your pin and you’ll end up getting more blog traffic.
You don’t have to go overboard with the description. Three or four sentences is good enough and better than what the majority of people are doing at the moment.
So there you have it! These are some of my best strategies for getting more Pinterest traffic.
Over the past few months of using Pinterest I’ve taking advantage of all of these different strategies.
This has resulted in continuous growth for blog traffic and a steady rise in new followers.
By implementing everything I’ve shared here you should be able to see increased traffic right away.
As long as you keep practicing these different tactics then your Pinterest traffic to your blog will continue to grow.
If you have any comments or suggestions please don’t hesitate to share down in the comments below!