With so many ways to make money online you might be thinking that the only way to earn a living through the internet is with your own blog or website.
While blogging is a great way to make money without having to work a traditional job there are plenty of other ways that you can hustle a few extra bucks in your pocket just by uploading content online.
In this case I’m talking about vlogging – where you create video content and post it to your YouTube channel for the world to see.
Just like with all of the other money making strategies, this isn’t something that is going to make you rich overnight but if you put in the effort you can definitely make some extra money each month.
Today, I want to talk about how to make money vlogging on YouTube and the different steps you need to take if you want to get started yourself.
I’ve seen a lot of people writing that it’s impossible to make money on YouTube or that it’s completely saturated.
This is the complete opposite mindset that you want to have.
I’ve heard the same thing about blogging – how there is so many bloggers these days and that barely any of them are making more than a few dollars each month.
The thing is that if you’re not putting in any effort then you’re not going to be making any money so it’s important to work hard and not give up too quickly when it comes to your vlog.
Anyways, I’ve been rambling on long enough so let’s just jump right into it!
How to Make Money From Vlogging
When it comes to vlogging there is some equipment that you need to get started.
At the very least you’re going to want to have a smartphone that you can use for recording and editing videos.
This is all you need if you’re hoping to start vlogging on a budget.
With a smartphone you can record yourself with the front facing camera and record everything around you with the camera on the back in pretty good quality.
A lot of smartphones come with apps that you can use for editing your videos and you can easily upload content to YouTube from your phone without having to use a laptop at all.
For better quality videos I’d recommend picking up a dedicated vlogging camera as well as a tripod.
If you’re going to be filming yourself at home then a normal tripod is what you’re going to want to pick up and if you’re going to be filming yourself in different locations then you are going to want to consider picking up a vlogging tripod.
Vlogging tripods are more portable, lightweight, and they’re easier to take with you when you’re on the go.
Of course you’ll need a laptop capable of editing footage that’s at least 1080P in video quality and thankfully most laptops that have come out in the past few years can handle this quite easily.
As for editing, there are both free and paid editing apps and software that you can choose from.
I use a Macbook and I recommend using Final Cut Pro for Mac users or Adobe Premiere if you’re going to be editing on a Windows-based laptop.
Otherwise, once you have your gear ready you can finally start recording videos, uploading them to YouTube, and hopefully making some money in the process!
Let’s take a look at the different ways that you can make money on YouTube with your vlogs.
Making Money with Google Adsense as a YouTube Partner
These days you need to have at least 10,000 views on YouTube before you can start monetizing with their own monetization platform.
The platform that YouTube uses is Google AdSense and once you have those views you can sign up as a YouTube Partner and turn on monetization.
This is the easiest way to start making money with your vlog and it just takes a few clicks to get everything up and running where people can start seeing ads on your content.
Once ads are displayed you’ll start to earn a few cents here and there depending on what your videos are about and the more views you get the more money you’re going to make.
Some niches are going to be more profitable than others but you can expect to earn about $1 per 1000 views on average.
How to Set Up Adsense on YouTube
Setting up your channel for AdSense through the YouTube Partner program is really straightforward.
Here’s what you need to do:
- When you’re signed into YouTube click on your account icon at the top right and select “Creator Studio”
- Front of the menu on the left select “Channel” and click on “Status and features”
- You’ll see a tab for “Monetization” then click “Enable”
- Follow through the steps for signing up for the YouTube Partner program
As for linking your account to AdSense, follow through with the steps listed in this helpful guide.
YouTube is going to manually review your application to make sure that your channel and content is eligible for monetization.
This review doesn’t take very long and once you’re approved you can start to have ads added to your videos.
One thing to keep in mind is that having ads running on your channel is the easiest way to start making money with your vlog on YouTube but it’s arguably the least profitable out of all of the different revenue strategies you can use.
The good thing about running ads is that it’s basically set it and forget it so once they’re enabled you just need to focus on creating content rather than constantly worrying about monetizing everything.
Promote Products through Affiliate Marketing
After getting ads set up on your vlogging channel another great monetization strategy you should consider is affiliate marketing.
This is a great way for both bloggers and vloggers to make money and depending on what you are videos are about it can be especially lucrative on YouTube.
What you’re going to want to do is take a look for any products that you can promote on your channel that have their own affiliate programs.
You can do things like product reviews, unboxings, tutorials, packing lists, gear recommendations, or just about anything where you can showcase a specific product that you use on a regular basis.
The way affiliate marketing works is simple.
After watching one of your videos somebody is going to click on one of your affiliate links that you can include in your description and follow through the link to get a better look at the specific product that mentioned in your video.
If they choose to buy this product then you could earn a small commission depending on the affiliate platform that you’re using.
One of the most popular platforms that I see for affiliate marketing on YouTube is the Amazon Associates program and they pay anywhere from 4% to 10% depending on the product.
Depending on how much traffic you’re getting this can be a very lucrative monetization strategy and it’s likely going to earn you more money per 1000 views than simply relying on display advertisements.
For some people, especially those in product-based niches like photography, technology, and fashion, you can really earn some decent money by promoting products in your vlogs.
When it comes to finding affiliate programs that you can join for promoting products just do a quick search for your niche to see what comes up.
For example, if you’re a travel vlogger you would search for:
- Best travel affiliate programs
Just replace “travel” with whatever your niche is and you’ll be able to find quite a few ideas.
After display advertisements I think that affiliate marketing is the next best thing you can do for monetizing your vlog content and I’d recommend it if you want earn more than just a few cents or dollars per day with AdSense.
Selling Your Own Products or Service
Depending on what you’re vlogging about you might be able to sell your own product or offer your own service to your viewers.
For a lot of vloggers, like Zoella for example, this is a huge money-maker and all you need to do to increase your earnings with this strategy is to continue to get more traffic by creating more content.
Having your own products for sale also really helps with developing your own personal brand and your audience is going to be able to relate with you on a more personal level if they’re able to use things that you yourself have created.
Different products that you can sell can include things like your own branded merchandise such as t-shirts, hats, stickers, or anything else you think of your audience might want.
You can also sell things that you create and use your vlogs sort of like a Etsy type of platform if your audience is interested in what you’re making.
Of course if you’re going to be selling something directly to your audience you’re going to need a blog that’s capable of handling orders so if you don’t have your own blog already then check out my helpful guide on starting a blog.
As for services, you can use your vlogging channel to promote any of your skills that someone could be interested in paying you for.
For example, this can include things like video editing, trip planning, small business consulting – just about anything that you cover in your vlogs that you can also offer as a service.
Directing your audience to your blog like you’ll need to do if you’re selling something isn’t a bad idea either.
Having your own blog is another way that you can grow your audience online and it can allow you to capture emails and retain your audience without having to rely on the YouTube platform as much.
There are tons of vloggers out there selling their own products and services so if you’re looking for inspiration just keep an eye out the next time you’re watching some vlogs to see what people are up to.
Sponsorships and Brand Deals
This monetization strategy becomes a lot easier the bigger your channel gets.
When you just have a few hundred subscribers you might not be able to snag any sponsorships or brand deals but once you get a thousand or more you can start working with brands directly in exchange for payment.
It seems that every time I watch a video YouTubers are promoting something in their vlogs and as we move forward into the future more and more companies are looking for influencers online to work with.
The easiest way to work with a brand or secure a sponsor is to contact the company directly and explain to them that you’d like to work together.
In your proposal you’re going to want to mention what your content is all about, who your audience is, and some other key metrics like your views, traffic, and overall engagement.
When you’re just starting out it’s going to be easier for you to message smaller companies and on the flip side there also go to be more likely to want to work with you.
As your channel grows you can start to message bigger companies and sponsors as long as you’re able to provide them something of value.
If you don’t want to contact companies directly there are a few websites that you can sign up for that will connect you with brands that are looking for influencers.
Some of these websites include:
- Grin (https://grow.grin.co)
- CrowdTap (http://crowdtap.com)
- Grapevine (https://www.grapevinelogic.com/creator/)
- Famebit (https://famebit.com/creators)
- Channel Pages (https://channelpages.com)
Many of the different platforms are going to have specific requirements when it comes to your subscribers, views, and engagement but there’s no reason why you can’t sign up for some of them even if you’re just starting out.
Even though it might sound really cool I would recommend against accepting free products in exchange for exposure.
This might seem awesome when you’re a complete beginner but you have to put a value on your own time and effort so it’s best to charge something in exchange for what you’re promoting.
Frequently Asked Questions
How Much do Vloggers Earn?
This is a tricky question to answer because there are a lot of variables that come into play that determine how much a vlogger can earn for every 1000 views.
The safe baseline is $1 per 1000 views although it depends on your vlogging niche, your audience, and what you’re promoting.
Different channels are going to make more or less money than others depending on the content.
For example, somebody that vlogs about tech products or cars is going to earn more per 1000 views then someone that makes videos about celebrities or the weather.
However, by combining the different monetization strategies that I’ve listed in this post you can earn anywhere from $1 up to $100 per 1000 views or even more.
Anything you sell or promote has the ability to make you money so it depends on your audience, if they’re in a buying mood, and how much money they’re willing to spend.
Do Vloggers Make a Lot of Money?
Just like with any industry there are certain vloggers that make a lot of money everyday and a lot that don’t earn anything at all.
As long as you’re creating good quality content on a regular basis there’s no reason why you can’t earn a few dollars every day.
The more you learn and the more different strategies that you try out the better that your income potential is going to be in the long run.
While you might not earn much in the first few months of vlogging it’s hard to say where you’re going to be a year or two down the road so it’s always worth putting in the effort to reach your vlogging goals.
How to Start a Vlog Channel on YouTube
Starting a vlog is really simple.
All you need to do is head over to YouTube and start a channel.
It will only take about 5-10 minutes to follow through the steps until your channel is ready for you to set-up to your liking.
Don’t forget to fill out everything like your channel header and all of the information that people are going to be looking for after they watch your videos.
Once your channel is up-and-running you can finally start uploading content.
How to Edit a Vlog
I briefly mentioned editing up above but there are a bunch of different options when it comes to editing your vlog.
Personally, I use a Macbook so I edit all of my videos with Final Cut Pro.
If you’re on a budget and you’re using an Apple laptop or desktop then you can use iMovie, a great editing software that comes with just about every Apple computer.
For Windows users, I recommend taking a look at Adobe Premiere Pro.
There’s also a free editing software – Windows Movie Maker.
As for editing, basically you just need to import all of your different video clips on to your editing software and arrange them depending on the story you’re hoping to tell.
It’s up to you whether or not you want to add music or any sound effects but when you’re just starting out try to keep it as simple as you can.
Don’t forget to head over to YouTube and search for editing tutorials if you need any help.
What Should You Vlog About?
Hopefully you already have some ideas for creating content.
If not, there are essentially an endless amount of things that you can vlog about in your daily life.
Some examples of videos you can create include:
- Reviews of products you use regularly
- Tutorials or how to guides
- Pranks or social experiments
- Travel videos about any trips or adventures you go on
- Personal rants where you share your opinion on specific topics and ideas
The list is endless – just pick up your camera, start recording, and share your content online.
Although it might seem impossible when you’re just starting out you can definitely end up making some good money vlogging depending on how much effort you’re willing to put in.
I’ll be completely honest with you – you shouldn’t expect to make anything in your first few months but once your channel starts to grow and your videos get some traction then the dollars are going to start trickling in.
The most important thing is that you just don’t give up if you’re not seeing immediate success.
Most of the top vloggers spent years growing their channels and creating amazing content so it’s not something that just happens overnight.
As long as you focus on regularly putting out videos and implement the different monetization strategies that I’ve covered in this post then you should definitely be able to make money vlogging within your first year of starting out.