When you first start blogging one of the things you’re going to want to focus on the most, apart from creating new content, is driving traffic and getting people to check out your site.
The problem is that SEO, or getting your blog posts to rank in Google on their own, can take months to kick in.
This means that for the first little while no one is going to really find your site when they’re searching for more information on various search engines.
Thankfully, these days there are a ton of different ways to drive traffic to a new blog.
One of the easiest ways that you can start getting traffic even if you just started blogging is by taking advantage of how many people in your niche are using Facebook groups.
Spending time on Facebook groups doesn’t cost you any money and you can actually get a better understanding of your audience by interacting with them in all of the different groups out there these days.
How to Drive Traffic to your Blog with Facebook Groups
SHAMELESS PLUG: I’m growing my own Facebook group and would love for you to join! Check it out at the Blogging Den!
At the time of writing there are nearly 2 billion people using Facebook and it’s the single most popular social network.
What this means is that it’s very likely that there are people in your blogging niche that are interacting with each other on the platform and it’s these people that you want to interact with yourself.
A lot of these people, especially in niche-specific groups, are very engaged with the content that’s being shared and a lot of the groups have a very strong community of like-minded individuals.
Of course you’re going to have to make sure that you’re sharing valuable and informative content as well as interacting with other group members if you want to actually use this method of driving traffic.
Avoid at all costs just dropping a link and not reciprocating at all – this definitely isn’t the right way to go about interacting these groups and no one’s going to want to check out your content if you’re someone that never participates.
Another huge benefit of using Facebook groups for traffic is that you can easily interact with people in the same community that you want to build around your own blog or brand.
This community is going to be full of helpful information and you’re definitely going to be able to build relationships with other bloggers and people in your niche as long as you’re participating regularly.
With that in mind,Let’s just dive right into how you can start using Facebook groups for driving traffic to your blog or website.
Step 1: Join the Right Groups
The first thing you’re going to want to do is make sure that you’re in at least 10 different Facebook groups that are related to your niche.
The easiest way to go about finding these groups is just by heading to Google and searching for:
- “Niche” Facebook groups
- Facebook groups for “niche”
Right away this should give you a few different groups that you can join and from there make sure to keep an eye on the related groups that are going to start popping up on the sidebar.
Interestingly enough, the amount of group members that a group has doesn’t mean that you’re going to get more traffic from ones that have more members.
I actually find that the smaller groups have a lot better engagement and participate in the discussion a lot more than the larger ones where you’re just another random member.
Before you start joining anything go ahead and fill out your personal Facebook profile with a photo of yourself, a great description, and make sure to add a link to your own blog somewhere on your main page.
This way when any administrators come check you out they’re going to see somebody that’s well put together and they can quickly check your blog rather than if you were just a complete stranger without any information at all.
Another way that you can find Facebook groups to join is by searching on Facebook itself using the search bar at the top.
Start by running a search for one of the main keywords in your niche and on the results page just click on the “Groups” tab at the top.
Scroll through the groups to see if there’s any you’d like to join and go ahead and click on the “Join” button if they’re relevant for you.
Sometimes when you join a new group you are prompted with a few questions so make sure to answer these as in-depth and truthfully as possible so that you have the best chances of getting accepted.
Once you’re in a new group head over to the sidebar and read the group rules and keep an eye out for the types of content that you’re able to post and when self-promotion is allowed.
After joining about 10 different groups you can head on to the next step.
Step 2: Interact with the Group Members Daily
Before you start posting anything to the groups you’re a part of you want to spend a few minutes everyday interacting with the community.
You could use Excel, or even just a paper notebook, but Todoist makes it really easy to stay on top of the different groups you’re in.
Start by adding all of the groups you’re in to a new Google Docs document.
In Todoist you’ll want to add a new entry for each group depending on which day self promotion, or any other type of posting, is allowed.
For example, if you’re in a group where Instagram shares are allowed on Wednesdays you’ll want to head over to Todoist, create a new entry, and add the group name along with “Instagram shares” to the entry.
For the date you’ll want to put “every Wednesday”.
Use this technique for each group and pretty soon you’ll have a schedule on Todoist full of how and when you can add your own links to each group.
With the list of your groups on Google Docs make sure to visit each group on a daily basis and try to make an effort to participate in any current discussions going on.
Step 3: Promote Your Best Content on the Right Days
Going through the strategy using Todoist that I mentioned up above means you should know which days you’re able to promote your own content in the different groups that you’re in.
On some days you can promote social media accounts while others encourage you to share your latest blog post.
There are even groups where you can share your own content everyday if you’re so inclined, although you don’t want to be constantly spamming your own posts whenever you get the chance.
To easily find out which days you can promote your own content go ahead and check the sidebar – this is usually where the weekly schedule is posted.
If there’s nothing in the sidebar just scroll through the group to see when promotion is allowed on which days.
Whenever you post something of your own try to interact with other people’s content as well so that you don’t come across as someone that just wants everything for nothing.
Interacting with everybody in the group is going to help make you recognizable and people are going to be a lot more likely to visit your blog if they see that you’re active.
By simply spending time participating in different groups and promoting your content when it’s allowed you can easily start to drive traffic go to your own blog right from the beginning.
Even though my blog is relatively new I’ve been able to get nearly 300 visits on a single day just from promoting on Facebook so it’s a great tactic to use whether you’re looking to build an audience or you’re just hoping to sell something.
Step 4: Capture Your Visitor
When someone visits your blog for the first time you want to keep them as a member of your community for the long run rather than having them just check out your content and then disappear.
This is especially important if you’re using social media as one of your methods of getting traffic.
One of the best ways to capture your visitor and keep them engaged outside of social media platforms and search engines is to grab their email and share some of your most helpful content and best ideas with them regularly.
I won’t dive too in-depth on how to do this because it needs a post on its own but you want to offer something to your visitors in exchange for their email.
This is known as a lead magnet and it can be anything that someone visiting your blog might want including things like:
- Freebies (stock photos, checklists, etc)
- An eBook
- A helpful guide on something specific
- Swipe file or template
- Toolkit full of helpful tools and recommended products
- A short course
All of these are great things to offer in exchange for an email and once you get somebody’s email you can share your content with them more directly rather than having to rely on various platforms.
Step 5: Start Your Own Facebook Group
Apart from capturing emails from your visitors starting your own Facebook group is another great way of building up your audience and keeping them interested in your content without having to promote as much.
Having a Facebook group of your own is something you’ll want to do if you’re hoping to build your brand and grow a dedicated and loyal audience.
It’s really easy to get started and on the main Facebook page on the left-hand side you can create your own group by clicking on “Group” under the “Create” heading at the bottom.
Alternatively, click on the small arrow on the menu bar at the top and select “Create Group”.
Follow through with the prompts and be sure to add relevant images as well as an in-depth description description before going live.
If you need any help with creating a header image for your group or you’re not sure what to say in the description just check out some of the other groups that you’re in for inspiration.
You’re going to want to keep your group as a “closed group” so you have full control over who joins and so that random people can’t just start spamming their own content.
I recommend having a few questions that you require for anybody looking to join.
These questions are going to help keep anybody that isn’t too serious about joining from actually getting into your group and it’s going to help you grow a really dedicated and engaged following.
Just think with the other groups you’re in you’re going to want to come up with a weekly schedule of when people can post their own content.
At the same time, you can share your own content whenever you like but you also want to add as much value as possible rather than just using your group for your own self-promotion.
Interact with the other members and participate in all the discussions that you can.
Don’t forget to answer questions that people might have and don’t just share your own content, share other people’s helpful and informative contact as well.
As for getting people to actually join your group you can start by inviting any other bloggers that you have on your friends list.
Another great way is to add an image to your group somewhere on your blog and ask your readers to join if they’re looking for a great community to participate in online.
Check out these posts for some more ideas on growing your own Facebook group:
- How to Build Your Own Facebook Group by Moz
- How to Grow a Facebook Group by Neil Patel
- Growing Your Facebook Group by Marketing Solved
Social media is one of the best ways to drive traffic to your blog but it really depends on how much time and effort you put in yourself.
Like I’ve covered in this post, Facebook groups are one of my favorite ways of getting traffic and it’s one of the most effective strategies that you can take advantage of yourself if you’re just starting out.
Regardless of your blogging niche there are tons of different groups that you can join and participate in.
The trick here is that you interact with the other members on a regular basis and share content that you believe provides value.
Keep in mind that you can share all of the posts that you want but if your content sucks or isn’t helpful or relevant the no one is going to want to visit your blog and see what you’re sharing.
Don’t forget that you want to always try to capture your visitor for the long term so that you don’t have to rely as much on social media or search engines for traffic and you can decide what you want to share exclusively with your audience.
Once you’ve learned more about how you can use Facebook groups effectively it’s a good idea to then start your own and have your own spot on Facebook where you interact directly with your audience in a more personal way.
Hopefully this guide has help you get started on Facebook and if you have any questions about driving traffic with the groups you’re in then don’t hesitate to contact me or leave a comment down below.