It doesn’t matter if you’re a beginner just starting a blog for the first time or if you’ve been in the game for a few years now – SEO is something you need to focus on with every post that you write.
SEO, or Search Engine Optimization, is basically when you optimize your posts and blog for search engine traffic.
While you could just rely on traffic from other sources, such as social media and paid traffic, nothing beats getting those free visitors from search engines.
It might seem rather daunting at first but after sharing these helpful SEO tips for bloggers I’m sure you’re going to find it a lot easier to implement the different optimization strategies that I’m going to be sharing with you today.
There are a few different aspects of SEO that you’ll want to keep in mind when you’re working on new blog posts as well as trying to get more traffic to your blog so feel free to refer to this post when you’re still learning the ropes of optimization to make sure that you get everything included that you need!
SEO for Bloggers: Helpful Tips and Strategies
Blog Post Strategies
Do Your Keyword Research
The first thing you’re going to want to do before you start working on any of your posts is to do some keyword research so that you can find keywords for your content that are actually going to bring you traffic.
You also want to find keywords that have the potential to earn you some money, especially if you’re hoping to make money blogging in the long run.
This is where a lot of people get mixed up but it’s actually pretty easy to find keywords and do proper keyword research once you get the hang of it.
There are plenty of free tools to choose from for finding good keywords to use, such as Keyword Shitter, although I prefer a premium tool – KWFinder.
These tools make it really easy to go through the keyword research process and can help save you a lot of time while also finding you some hidden gems that you otherwise might have missed.
As for finding which keywords to use, you’re going to want to start your searches with some general ideas and then decide on something more specific once you see the results.
For example, let’s say you have a fashion blog and you want to write about something that has the potential to make some money.
I know that for fashion-related content people are always interested in buying new clothes and expanding their wardrobe so you can focus on that the start.
Using one of the keyword tools that I recommended up above you can go ahead and search for a phrase like “fashionable outfits” or “fall sweaters”. These are some pretty general phrases that people are going to be searching for online but they’re going to help you find some more specific keywords that you can create content around.
Two of the more specific keywords that I immediately came across were “trendy sweaters for fall” and “ fashionable outfits on a budget”.
You can easily create blog posts around each of these keywords where you can link to specific products through an affiliate program and earn a small commission if someone buys something that you recommended.
Content like this is great to share on social media and people are actually searching for these keywords in Google so you can eventually take advantage of search engine traffic as well.
Focus on Creating Engaging Content
Once you have your keywords in hand you can get to work on creating some content for your blog related to the keywords that you have.
There’s a famous saying, “content is king”, and this is something you’re going to want to keep in mind when you’re ready your blog posts.
Make sure that the content that you’re creating is informative, detailed, accurate, and be sure to include plenty of images in your blog post as well.
With so much content out there already it’s important that you’re taking the time to create blog posts that are the best that you can create and that provide the most value to your audience.
This is going to help you build a loyal and dedicated online following as long as you’re focusing on creating content that your audience loves and finds useful.
Great content tends to be longer, usually more than 1500 words, and is also very in-depth which helps to give your readers the most value.
Make Your Content Easy to Read
One problem I see a lot of bloggers running into is that their content is just full of large paragraphs and it’s not that easy to read.
It’s a good idea to break up your paragraphs into smaller sentences because this is more enjoyable to read, especially on mobile devices, and your readers aren’t going to get lost in a huge block of text on their screen.
Breaking up your paragraphs also makes it easier for you to get your ideas across and people can choose to skim your content rather than getting stuck somewhere in the middle and deciding to read someone else’s post because they’re having too much difficulty with yours.
Structure Your Page With Headings
Along with breaking up the paragraphs on your page you should also be using plenty of headings.
Headings, or titles, make your blog posts even easier to read and they also provide somewhat of an SEO benefit as well.
You can include keywords in your headings which helps our audience get a better idea of what your content is about and makes it easier for search engines to determine the scope of your blog posts.
People can also scroll through your post and find the information they’re looking for a lot more quickly if you’re using headings.
You don’t need to go overboard when it comes to the different titles and headings that you’re using but be sure to include headings where it’s relevant and especially where you cover a new idea or topic in the same post.
Use Images in Your Content
Like I mentioned above, nobody wants to read huge blocks of text even if you’re using a lot of headings.
That’s why it’s a good idea to include images in your blog posts and depending on the niche of your blog you might be able to get away with quite a few images, or not many at all.
Either way, I recommend including an image every 300 to 500 words. You can use them even more if you’re in a niche that uses a lot of imagery like fashion or travel.
Having images makes your content more engaging because it gives your readers a quick break as their scrolling through your content and that also makes your posts more enjoyable to read.
You can use any photos or images that you’ve taken or created on your own or you can visit some free image websites, such as Pixabay, if you don’t have your own photos to use.
Use Internal and External Links
In all of your blog posts you’re going to want to make sure that you include both internal and external links.
Internal links are links to other blog posts on your blog and this helps to keep your audience on your website for a longer period of time and it can also lead them to other pieces of content on your blog that they might find helpful.
External links are when you link to someone else’s blog or website
This is a good idea because it could be quite helpful for your readers, especially if you link to another website or blog post that’s able to provide more information than you cover in your own content.
Blog SEO Strategies
The different tips and strategies that I just mentioned are where you’re going to want to keep in mind when you’re creating content.
However, there are some more helpful blog SEO tips that you can use on your website or blog that are also going to have an impact on your visibility in search engines.
Use an SEO Plugin
Those of you using WordPress are going to want to consider using an SEO plugin, such as Yoast, to get a better grasp on your on-page SEO for your blog posts.
You definitely don’t want to rely completely on these plugins to optimize your content but they give you a good guideline on what you should include and whether or not you missed anything.
I like Yoast ecause it provides a fair bit of information when it comes to how well you’ve optimized your blog post and it also makes it easier to do things like:
- Change the meta description of how your post shows up in search results
- Set a focus keyword and let you see how many times you used a specific keyword or phrase
- Checks your content to see if you’ve used any links or images
- Lets you know how often you used your focus keyword and whether or not your blog posts are over-optimized
Yoast is really user-friendly and I would recommend installing it on to your WordPress blog right away so that you can more easily keep on top of your SEO from the beginning.
Keep Your Blog Healthy
Having a healthy blog is important for both SEO and your visitors experience.
What do I mean by healthy?
Well, for starters you want to make sure that your blog loads quickly so that anybody that’s visiting from search engines can quickly access your content and read what you have to share.
These days people don’t want to wait for websites to load and you don’t want them clicking back rather than checking out your blog.
As long as you’re using a good host, like Bluehost, a decent theme, and you aren’t going to crazy with ads and plugins then your blog should be pretty quick from the start.
You’re also going to want to create a sitemap so that Google and other search engines can find your new blog posts and navigate your site more effectively.
If you don’t know how to create a sitemap, you can actually do it pretty easily with Yoast – one more reason to use that plug-in.
One more thing you can do for a healthy blog is to build links on other blogs and websites that point to yours.
This is something that needs its own blog post for but basically building a link is when somebody else links to your blog from their own website.
Links are essentially a vote that Google uses to determine whether or not people actually like your content and they can help with rankings and SEO in the long run.
There are plenty of ways to build links and I’ll definitely be writing a helpful post about it for you guys in the future.
Connect Your Social Media
The last thing you’re going to want to do, if you haven’t already, is to set up the different social media accounts for your blog on the platforms that you want to use.
Social signals such as likes, shares, and retweets surprisingly have an impact on your blog rankings in search results and they’re something to consider when it comes to optimizing your blog.
Depending on your niche you’re going to want to sign up for the different platforms like Instagram, Facebook, Twitter, Youtube, and Pinterest to get started.
Once you’re signed up and your accounts are ready to go you can start to focus on getting some followers and sharing your content with your growing audience.
This is also going to help you get some traffic and social media is a great place to build relationships with other bloggers in your niche and online community.
So this was just a quick primer on some of that different blogging tips for SEO that I wanted to share with you guys.
It doesn’t matter if you’re a beginner or if you’ve already been blogging for a while now, it’s a good idea to implement these different strategies and optimization techniques if you want to take advantage of more traffic and better rankings in the long run.
Social media can bring tons of traffic to your blog but you never want to put all of your eggs in one basket so focusing on search engines while growing your social traffic is the most effective way for you to move forward on your blogging journey.
Hopefully you found this post hopeful and if you have any questions please don’t hesitate to leave me a comment down below or send me a quick email.
Looking for more information? Check out the following posts here on my blog: